We are not talking about Corporate Social Responsibility or CSR based on external pressures. Rather, ethics and value are at the core of your very business model, such that they bring you more profit than if you were to remove them from your business model. In fact, your business cannot function without ethics and values.
This is the basis of CSV or Creating Shared Value. One company which has taken the lead in this new way to do business is TOMS shoes, which gives a pair of shoes to those in need for every pair you buy.
(Click on the post title if you’re unable to see the video).
Doing this of course to an existing model is not easy, and may require many changes. Starting fresh with a new model and brand altogether may be easier.
Can your business use ethics and values to genuinely give you more profit? Share your comments.